greenwash summary

This is a summary of Greenwash Guide.  Greenwash is found in advertising, PR or on packaging and is when a company says that something is greener or greener than a rival company when it isn't. Greenwash can be missleading but is not illegal. 


The 10 signs of a greenwash
 1. Fluffy language - words orterms with no clear meaning.
2. Green Products V Dirty Company - Such as efficient light bulbs made in a factory which pollutes rivers.
3. Suggestive Pictures - Green images that indicate a green impact e.g. flowers blooming from exhaust pipes.
4. Irrelevant Claims - Empasising one tiny green attribute when everything else is un-green.
5. Best in Class - Declare you are slightly greener than the rest even if the rest are pretty terrible. 
6. Just not credible - 'Eco friendly' cigarettes anyone? 'Greening' a dangerous product doesn't make it safe. 
7. Gobbledygook - Jargon and information that only a scientist could check or undertand.
8. Imaginary friends - A 'label' that looks like a third party endrsement... except its made up 
9. No proof - It could be right, but where's the evidence? 
10. Out-right lying - Totally fabricated claims or data.